Merryn Hook, a Washington Road resident, is introducing Pittsburgh-area businesses to a sleek, reusable alternative to plastic banners, vinyl graphics and painted window displays — one commonly seen in international retail spaces but still relatively new to the U.S. market.

Founded about a year ago, Signbox Systems designs and manufactures silicone edge graphic, or SEG, fabric display frames. The aluminum frames hold tensioned fabric graphics that create a smooth, glare-free appearance and can be updated easily without tools.

“I design aluminum frames, and in that frame fits a fabric graphic,” Hook said. “It’s used from the largest sports arenas to little retail boutique spaces.”

SEG displays are widely used in Europe and South Africa, where Hook previously lived, but they are gaining traction in the United States.

“When I talk about silicone edge graphics, nobody’s heard of it,” she said. “But it’s there. Big retail uses it. People just don’t know that’s what they’re looking at.”

Hook has lived in Pittsburgh for about 10 years, and started Signbox Systems after developing a longstanding interest in visual environments and design. She operates locally, with a warehouse in McKees Rocks that stocks standard-sized frames for quick delivery.

Unlike vinyl banners or posters that are often discarded after use, SEG frames are designed to stay in place, with easily changed graphics. Businesses can update images and messaging for seasons, promotions or events without replacing the frame.

“The frame is installed in that space, and you’re stretching this fabric into it, so it looks like a permanent exhibition photo,” Hook said. “Then you can reuse it.”

SEG frames can be illuminated or non-illuminated, wall-mounted, freestanding or suspended. Standard non-illuminated frames typically range from about $160 to $280, with custom sizes also available. Hook said the system works in a wide range of settings, including retail storefronts, trade shows, vendor events and residential interiors.

In addition to commercial applications, the market for SEG frames is expanding. Hook recently completed a project in a home, where fabric graphics were used to replicate a marble effect along a staircase wall. In her own home, she uses illuminated frames in her basement gym to add light and visual interest during winter months.

Since launching Signbox Systems, Hook has worked with several Mt. Lebanon and Pittsburgh businesses. Her frames are on display at Lee Heckman Custom Framing Gallery on Beverly Road, and she is planning some installations at Eden’s Market. Additional local businesses have used the displays to highlight branding, photography and Pittsburgh-themed imagery.

“My goal with Signbox Systems is to support local businesses by giving them a clean, modern way to showcase their brand, artwork and messaging,” Hook said.

For more information, visit signboxsystems.com.